Mobile marketing, or geofencing as its also known can greatly improve consumer engagement and loyalty. It can be integrated into a number of advertising campaigns. It can assist service providers targeting potential clients in a specific area, an event organizer trying to engage participants, or a retail shop hoping to draw foot traffic into their store.
Ways Mobile Marketing Is Used for Consumer Engagement
Typically, geofencing is used to track a person within a specific area and send them a notification or other form of marketing when they cross the region’s geofence barrier. In order to receive notifications the recipient must already be subscribed to your brands marketing messages in some form: newsletters, app, loyalty program, etc.
Today, the following sectors employ geofencing most frequently:
- Retail and Marketing – When existing customers visit a store or a certain area, retailers can utilize geofencing to deliver customized offers, discounts, or adverts. In order to increase foot traffic, shops can also broadcast updates about specials or activities taking place there.
- Tourism and Hospitality – When visitors arrive at a hotel, geofencing can let hotels deliver check-in instructions, room keys, or exclusive deals to their smartphones. Geofencing can be used by tourist destinations and attractions to provide tourists with contextual information, self-guided tours, and discounts.
- Transportation and Logistics – Businesses with fleets of vehicles can use geofencing to track routes, get notifications when they deviate from the plan, and improve logistics. When a delivery truck reaches a designated site, geofencing can send warnings, guaranteeing on-time deliveries and effective routing.
The main goal of geofencing is to make users more aware of the businesses around them and to help businesses gain more consumer insights for their marketing campaigns. Marketers and business owners have the ability to apply geofencing in novel and creative ways that will foster a stronger relationship with their customers.
Defining Geofencing Boundaries
Making the necessary preparations for geofencing setup is a critical step in developing a successful location-based marketing plan.
Businesses must collect the necessary information and identify the target areas prior to deploying geofencing. In order to set up the precise geofence placement for success, businesses must have a thorough understanding of the particular interest regions that support their goals.
Additionally, it’s essential to check that the proper location permissions are set up in order to give a great user experience and adhere to data privacy laws.
Businesses can build a solid basis for their location services by properly planning before they install a geofence. This will enable them to successfully offer relevant material to their customers, engage leads, and accomplish their marketing objectives.
Offer Transparency With Your Geofencing Campaigns
Business owners must make sure that the necessary location rights are in place in order to properly set up a geofence.
You must first have consumers’ authorization to access their location data before you can employ geofencing. In order to offer a tailored experience and uphold user privacy at the same time, this permission is necessary.
Users can choose to opt in if the purpose and advantages of enabling location access are made clear. Your company should also provide clear instructions for users of common mobile applications or devices on how to enable or disable location services.
Prioritizing user permission and transparency can foster trust and improve the user experience, which can serve as the foundation for successful geofencing campaigns that provide value and connect with their target audience.
Establish Geofencing Boundaries to Improve Consumer Engagement
One of the most crucial tasks in the geofence setup process is establishing the geofence borders. Businesses must specifically designate the area they wish to target. This entails choosing the geofence radius, shape, or circle region on the map that best suits their goals and target market.
A geofence with a too-wide geographic reach will lose its usefulness, so you should keep your zone small enough so you can provide more focus on the people who enter your zone. Businesses can guarantee the success of their location-based initiatives by precisely specifying the geofence position and radius.
You should generally limit your geofencing to a four- to five-minute travel radius. That might sound incredibly small, but keep in mind that the geofence’s power lies in the fact that it targets customers who are only a few minutes away from your place of business.
If you want your marketing efforts to work when a user decides to enter or depart your geofences, it is essential to define the geofence borders precisely, whether this is a tiny region surrounding a business or a broader radius spanning a venue for events.
Geofencing Boundaries Can Offer a Wealth of Consumer Insights
You’ll have access to a wealth of analytical data after geofencing is put into place, including information on which of your shop locations are doing better and which customers are the most engaged. Additionally, you can examine the efficiency of your messaging, stay lengths, and traffic patterns.
By connecting this data with online activity, sales data, and web browsing patterns, a business can improve its user experience, increase engagement, and better understand customer behavior. You can deliver targeted follow-up communications to users who have previously visited specific websites using the same data.
For the best results, businesses should use a variety of target marketing strategies paired with their geofencing activities. To tailor and target numerous distinct audiences, geofencing can be used with content marketing, remarketing, search engine advertising, display advertising, and video advertising.
Evolve Your Consumer Engagement With Polygonal Geofencing
Geofencing is a revolutionary technology that can completely change a business’s digital strategy. They can use geofencing to build individualized and effective location-based marketing campaigns that increase ROI and attract new clients. Interested in learning more? Contact Us.