Mobile Marketing Archives

Why In-App Advertising Dominates the Mobile Marketing Landscape

In today’s fast-paced digital world, mobile devices have become an integral part of our lives. We use our smartphones for various purposes, from communication to entertainment, and, not surprisingly, for shopping and information consumption. With…

Competing with E-commerce: How Retailers Can Win with Location Targeting

E-commerce companies like Amazon, Alibaba, and eBay all have massive budgets, and technical experts to execute their ad campaigns. To them the sky’s the limit. But what about a typical medium-sized retailer who’s resources are…

Data-Driven Success: Leveraging Analytics to Optimize Mobile Display Campaigns

In a data-driven culture like the one we live in today, it’s essential for all companies to capture as much data as possible. This includes both quantitative and qualitative data, particularly when it comes down…

Geofencing Marketing Techniques For Retailers

How Geofencing Helps Retailers Understand Their Customers

Location information has become crucial to company owners’ decision-making. Businesses can optimize their reach and influence if they know how many prospective clients are in a certain region at a given moment. But how can…

Geofencing and Mobile Marketing Campaigns

Mobile Marketing: Defining Boundaries for Enhanced Consumer Engagement

Mobile marketing, or geofencing as its also known can greatly improve consumer engagement and loyalty. It can be integrated into a number of advertising campaigns. It can assist service providers targeting potential clients in a…

Geofencing Marketing Campaigns for Retail

Enhancing Retail ROI with Geofencing Mobile Marketing

Businesses rely on mobile marketing or “geofencing” to provide existing customers with customized notifications. Geofencing combined with effective marketing enhances campaign accuracy and ROI for the business while enriching the consumer experience. It gives marketers…

Impactful Mobile Marketing Strategies: Polygonal Geofencing + Consumer Insights

The Geofencing Strategy Geofencing marketing software creates virtual boundaries around a physical location to focus marketing campaigns. The moment a person holding a mobile device reaches the virtual barrier you have set up, it alerts…