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Benefits of Predictive Targeting

The Benefits of Predictive Targeting in Marketing Campaigns You had a great marketing campaign, everything seemed to be on point. Then came launch day and all you get is a lukewarm reception. Perhaps the ads…

Predictive Targeting, It’s Already Here

What if we told you that in terms of predictive targeting, the future is now? What if you could make audience targeting so simple, intuitive, and effective that your clients feel as if the ad…

What Industries Should Use Predictive Targeting?

If you know your target audience and have established marketing channels to communicate, predictive targeting might work for your business. Predictive Targeting? What Is It? Predictive Targeting harnesses AI, statistical models, and customer data to foretell…

How To Overcome Predictive Marketing Challenges

Unlocking the potential of predictive marketing can be a game-changer, but it’s not without its hurdles. Here we’ll explore the common challenges faced in predictive marketing and share strategies to conquer them, paving you the…

Predictive Marketing: Predictive Lead Scoring Helps Boost Sales

Where To Find The Useful Data? One of the most crucial parts of predictive marketing is acquiring relevant data about your leads, and transforming that data into sales. This process can consume considerable resources, not…

Implement Predictive Marketing Campaigns

How to Implement Predictive Marketing for Your Business

Implementing predictive marketing may sound complex, but the reality is that there are easy, actionable steps to begin. By following the guide below you can begin implementing Predictive Marketing techniques into your next advertising campaign. …

Predictive Marketing: What Is It?

In today’s world, it is difficult to have any sort of brand awareness without a solid marketing campaign. Yet, for many retailers and businesses that need foot traffic most marketing campaigns do not produce a…

Why In-App Advertising Dominates the Mobile Marketing Landscape

In today’s fast-paced digital world, mobile devices have become an integral part of our lives. We use our smartphones for various purposes, from communication to entertainment, and, not surprisingly, for shopping and information consumption. With…

Competing with E-commerce: How Retailers Can Win with Location Targeting

E-commerce companies like Amazon, Alibaba, and eBay all have massive budgets, and technical experts to execute their ad campaigns. To them the sky’s the limit. But what about a typical medium-sized retailer who’s resources are…